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The Spectra blog

What breaks on real websites, and how the best teams see it first

Research, playbooks and hard numbers on the moments your customers never tell you about.

Customer experience4 min read Your customers won't tell you. They'll just leave. When something on your website stops working, almost nobody reports it. Here's what your visitors do instead, the signals they leave behind, what that silence costs support and product teams, and how to finally hear it. Read the article
Engineering5 min read It's 5:47 on a Friday. Your release just broke signup. How a perfectly good release breaks a signup page without a single error, why nobody notices for four days, the four kinds of change that cause it, and what the same weekend looks like when you know in minutes. Read the article Revenue5 min read What one broken button costs you, in real money A signup button that fails on iPhones for a single month can cost a growing SaaS more than $34,000 a year. Here's the maths for SaaS, shops and booking sites, the costs that never show up in a spreadsheet, and the one metric that decides the bill. Read the article Research7 min read We looked at 2,100 websites. Most can't see what their visitors go through. Seven in a hundred business websites had a button their customers couldn't use, and three in four busy web apps had nothing in place to notice. Here's what breaks, why it stays broken, and what the best teams do differently. Read the article

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